About & contact.
Who
Thela Labs was founded in August 2026 in Mumbai by Viral Joshi.
The name
"Thela" (ठेला) is Hindi/Marathi for a pushcart: the mobile, hand-pulled cart used by street vendors across India. One cart, pulled by hand, carrying a rotating stock of different goods. That's the whole idea. One studio, carrying many small, different things, not one product scaled up, but a run of small apps and tools, shipped one at a time.
The mark
The logo reads two ways at once: the vendor's actual grip-bar-and-pole handle, and a monogram "T" for Thela. Object and letterform, at the same time. That's the whole idea behind it.
What we're building
2 Kodi Ki Games and Thela Tools are live. Edit, an AI stylist, and Lipi, a Reels and Shorts editor with Hinglish captions, are in open beta.
Address
Mira Road, Mumbai, Maharashtra, India.
Hours
10 am to 7 pm IST, Monday to Friday, from Mira Road, Mumbai.
Phone
Response time
We aim to respond to every message within 2 business days.
For order or payment issues
Please include your payment reference number and the email address used at checkout so we can find your order quickly. See our refund policy for how refunds are handled.